3. What kind of media institution might distribute your media product and why?

What is an institution?

An institution, in this context, is the large company that gives financial aid to the smaller company willing to make the film. An example of this would be Universal Studios.

What kind of media institution might distribute your media product and why?

I think that a specific media institution that would be interested in distributing our film could be Film4. Film4 is an institution that distributes films for smaller film companies who may have film ideas that are conventional than other films, like our film idea. Films they have produced included ‘Twelve Years a Slave’ and ‘The Double’. ‘Twelve Years a Slave’ was an awarding winning film that is widely known. However, it is not similar to our film idea; ‘The Double’ is more similar to our film idea, making Film4 an ideal institution. As well as Film4 being involved in the distribution and funding of our film, the BFI (British Film Institute) would also be a good institute to produce our film. They have worked on many films with Film4 and ‘The Double’ was one of them.

‘The Double’ didn’t get much money at the box office, as it was a relatively low budget film.  On the opening weekend, the film collected $14,646 on the 9^th of May 2013. The total gross of the film was $200,268. Films like ‘Twelve Years a Slave’ can reach a total gross of approximately $56 million. The budgets for these films are often larger than budgets for films like ‘The Double’.

These two institutions work on films that are not as well known as films produced by companies like Universal and Warner Brothers. This is because the films they produce films for specific audiences. By using information from the YouGov Profiler, people who enjoy the films that these institutions produce often work in the media industry themselves and are within the ages for our target audience. The audiences of the films from the institutes often do things that aren’t mainstream; they like to think of new ways of doing things and look for alternative music and movies which is similar to the interests of our target audience.